CHALLENGE: Natteravnene want more donations, so they can continue to be a caring safety service for young teenagers who are out partying with their friends.
OUR INSIGHT: You worry about your children when they are out partying in nightlife without an adult present
SOLUTION: To achieve more donations, Natteravnene will tap into the worries parents can have while their young ones are away in the night. Using Metro Play video displays at metro stations in Copenhagen, Natteravnene delivers a message and a campaign payoff that parents can hardly ignore.
