CHALLENGE: Rebæl is a brand that makes gourmet juices, served at high-end restaurants, thus catering to taste connoisseurs. Rebæl wants to position itself as a lifestyle brand that takes charge on the experiences surrounding taste within the creative industry eg. fashion and art.
OUR INSIGHT: It can be difficult to describe taste
SOLUTION: That’s why Rebæl will annually gather emerging artists to interpret taste in any art form of their liking to be showcased at a grand exhibition event.
