CALL ME: OMTANKEN TÆLLER

CHALLENGE: Through their new purpose, ‘Connect with Care’, Call Me want to regain an emotional top of mind presence in the Danish population

OUR INSIGHT: Often we choose to deliver messages through text that deserves a personal call instead

SOLUTION: We decided to create a brand platform and payoff with millage, and from there, we created new ideas and initiatives that supports the platform.

CLIENT
Call Me (Den Danske Reklameskole)

TEAM
Bjørn Ubbe Ebbesen (Concept, Copy)
John Indome (Concept, AD)

Payoff + logo

App and bonus program

OOH using data from Call Me Care app

OOH: ‘Nogle beskeder fortjener et opkald’

SAMTALESKABET
Call Me collabs with Psykiatrifonden to fight loneliness. With a phone booth we call ‘Samtaleskabet’ placed by bus stops, in airports etc. , Danes can take part in giving extra care to people in need. With a sensor, we register each person entering the booth and makes a call.

1 call = 10 kroner goes to fight loneliness.

MOOD VIDEO