CHALLENGE: Veo wants to build more brand awareness within soccer/football . Through their concept, ‘Play For More’, they want to elevate their brand above their product e.g. with an activation, statement, event , collaboration etc.
OUR INSIGHT: Elite football doesn’t exist without local grassroots football
SOLUTION: We came up with a global campaign idea where professional football players pass it back to young talents in the local communities where their passion for football began.
